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This website equipmentafrica.net has the following on the homepage, "Equipment Africa For All Your Tyre Fitment Equipment." Our analyzers viewed that the website also said " Best equipment supplier to the fitment industry in South Africa For 2009 and 2010." The Website also said " When comparing Equipment, it is important to try and establish a set of criteria to judge by. It is also important to compare a machine with the correct opposition equivalent, so you are comparing apples with apples. Does the equipment do the job you need? Can the Equipment you purchased be upgraded? If so, what." The website's header had car tyre changers as the most important search term. It is followed by truck tyre changers, car wheel balancers, and truck wheel balancers which isn't as highly ranked as car tyre changers. The next words they used was John Bean. Snap-on Equipment was included but might not be seen by search parsers.